Wicklow Senior Ladies Football team look set to announce Odlums as their new sponsor ahead of the New Year. In harsh times when Inter County teams are struggling for sponsorship this announcement is testament to the hard work being done at all codes and levels across the County in Wicklow.
Odlums have been a mainstay of Irish home since originally been established by the Odlum family in 1845 when they opened their first mill in Portlaoise. This formed the basis for the present business which today operates 3 flour mills around the country allowing Odlums to mill over 173,000 tonnes of flour annually and pack over 2.1 million cases.
Odlums has been an integral part of Irish baking & cooking for generations and many consumers instantly recognise the brand’s distinctive cream packaging and famous Owl logo. As a core ingredient in baking, the brand’s Cream plain flour and self raising flour are sure to be found in many kitchen cupboards throughout the country. Catherine Leyden, Odlums resident Home Baking expert, has been providing consumers across the country with simple, easy to follow recipes for over 30 years and has helped to make home baking a fun and enjoyable task for all ages.